Sustainability Led-Marketing - Small business Term Paper

Sustainability Led-Marketing - Small business - Term Paper Example Sustainable marketing aims at winning consumers who have adapted to eco-friendly products made by businesses, which have embraced sustainable production. For a sustainable business, companies seek to enhance their production processes to minimise the side effects it causes to the environment. A sustainable business ensures that it reduces air pollution, water pollution and the side effect the product has on the consumer using the product or the service (Meffert et al. 2014, p. 156). Sustainable business is more of a business that looks toward enhancing or achieving corporate social responsibility to the community it serves. The illustration above implies that sustainable business aims at creating an environment where people believe that the product being manufactured by the company is the best in the market. In addition, it implies that the qualities a company’s product cannot be compared with any other firm in the same industry. Consumers are made to believe the product they are consuming was manufactured in a clean environment that not any other company can achieve (Belz & Peattie, 2010, p. 31). To bring to light a better understanding of sustainable marketing, Philips Lumileds Lighting Company will be used as a case study, as it enjoys the use of sustainable led marketing procedures. Philips Lumileds Lighting Company is an American light product manufacturing company that is located in San Jose, California, USA. The Company was established in 1999 with the aim of producing solid-state lighting solutions that include automotive lighting, LCD televisions, computer displays, creating a signal, and general lighting. It is the world-leading producer of high power light emitting diodes. In partnership with LUX EONPower Light Company, they came up with long life cost-effective light emitting diodes that have been ranked as the world-leading producer of light emitting diode lighting. In lieu of this information, it is

CARRIAGE OF GOODS BY SEA Coursework Example | Topics and Well Written Essays - 3750 words

CARRIAGE OF GOODS BY SEA - Coursework Example are founded on the application of the Carriage of Goods by Sea Act 1971 and the Hague/Visby Rules 1968. Contracts for the carriage of goods by sea which are described by a bill of lading are covered by the Carriage of Goods by Sea Act 1971 which gives effect to the Hague-Visby Rules 1968.1 The 1971 Act and by extension the Hague/Visby Rules 1968a are only applicable to â€Å"outwards bills of lading† which essentially means bills of lading that are issued â€Å"from a British port† or a port in Northern Ireland so that the â€Å"port of destination is immaterial†.2 Specifically Article X of the Hague Visby Rules 1968 provide that: The provisions of these Rules shall apply to every bill of lading relating to the carriage of goods between ports in two different States if (a) The bill of lading is issued in contracting State, or (b) The carriage is form a port in a contracting State...3 The applicability of the Hague/Visby Rules to the contractual terms of the bill of lading between Bushey and Blanca is important in terms of establishing possible liability and claims. Pursuant to Article IV of the 1968 Rules, the carrier is only â€Å"liable for loss or damage arising or resulting from unseaworthiness† if such unseaworthiness is â€Å"caused by want of due diligence on the part of the carrier to make the ship seaworthy† and to ensure that the ship is â€Å"properly manned, equipped and supplied†, before and at the start of the voyage.4 On the facts of the case it is not revealed whether or not the hull to the MV Costanzia was damaged prior to the voyage or damaged at the beginning of the voyage. As it turns out the facts merely reveal that the damaged hull was discovered at the beginning of the voyage and thus it must be assumed that the carrier (Bushey) performed due diligence in ensuring that the ship was seaworthy at the beginning of the voyage as they immediately contacted Hadley (the shipowner) who in turn dispatched ASS a society to which Hadley belonged to survey the damages. ASS’s surveyor however, erroneously determined that the ship was seaworthy for the voyage to Canada after temporary repairs, but would have to have more thorough repairs conducted once the ship arrived in Canada. Based on the surveyor’s erroneous findings, the ship set sail once again, but subsequently sank with the result that its freight was lost. Assuming the hull was damaged prior to leaving the port at Southampton, the ship was not seaworthy rendering the carrier liable if the unseaworthiness is a result of the carrier’s own negligence.5 If the hull was damaged prior to leaving the port, it can be assumed that the carrier was negligent, and thus Article IV(2)(p) applies. Article IV(2)(p) provides that the ship owner and the carrier will only be exempt from â€Å"latent defects not discoverable by due diligence†.6 It can be argued that since the damage to the hull was discovered once the vo yage began, it was not a latent defect that could not have been discovered by due diligence. Based on the assumption that the damaged hull existed prior to the voyage and ultimately caused the damages and losses suffered by Blanca, both Bushey and Hadley as carrier and shipowner respectively are liable under Article IV(2)(p) of the Hague/Visby Rules, 1968. Even if the damages to the hull were not sustained until after the ship began its voyage, Bushey and/or Hadley will remain liable under the Hague/Visby R